Episode 4

full
Published on:

12th Nov 2020

An Iconic luxury brand’s digital transformation

(GUEST: Maria Von Scheel-Plessen Global Head of Media & Advertising Montblanc)

As the Global Head of Media & Advertising at Montblanc, Maria oversees the global media and advertisement strategy for 22 markets across all online and offline channels, dedicated to digitally transforming the luxury maison while enabling a seamless user journey and full Marketing funnel.

As Team Lead Online Marketing at Amazon, Maria was responsible for the Marketing and Communications strategy for premium brands on Amazon across Germany, Italy and Spain. She led strategic market initiatives, global promotions e.g. Cyber Week or Prime Day to improve the business while managing external partners, the Amazon Media Group relations and internal stakeholders.

Maria is an alumni of startup incubator Rocket Internet where she worked as Head of Communications for Southeast Asia at Zalora (Asian Zalando), driving the business and all brand relations across 7 markets. Maria is very passionate about the digitalization across various industries - from start-ups to luxury maisons with a unique growth mindset. She has strong expertise in digital and offline Marketing, digital transformation as well as B2B and B2C Consumer Marketing and management.

Maria is a frequent international keynote speaker with regular appearances at events such as Mobile World Congress Barcelona, D3Con or Web Summit and will next be a keynote speaker at Digital Transformation Summit in Dubai and eTail Asia in Singapore.

Topics include female leadership, diversity and digital transformation with focus on the luxury industry.

In 2020, Maria has been named on the "Luxury Women to Watch in 2021" list and has been featured by Forbes honoring her change and transformational journey at Montblanc.

Show artwork for Teads Talks

About the Podcast

Teads Talks
2020 DIGITAL ACCELERATION
[2020 DIGITAL ACCELERATION]



Digital marketing for Luxury and Beauty brands is sometimes considered such a niche topic, that it is not given the airtime it deserves. Which is a shame, as its unique position in the market means it has a very particular, and fascinating set of challenges.

This industry is evolving at breakneck speed, as the accelerated adoption of digital has meant that the traditional tenants of beauty and luxury marketing are changing. 

In this series, Teads will be talking to industry leaders about how Covid19 has been the catalyst for transformation and surfaced underlying trends, as well as identifying their impact specifically on Beauty and Luxury marketers.



ABOUT THIS SHOW: I am Rachid, VP Advertising at Teads the Global Media Platform. During my career, I had the chance to meet some brilliant and passionate people working in Beauty and Luxury that are literally shaping its digital transformation.

In this podcast series, they will help us make sense of these changes and challenges that are reshaping this industry. We will invite executive from a different side of the industry. Brands, Consultant, Media agencies, Research companies to discuss: the Future of Advertising, Data-Driven Marketing, E-Commerce and Responsible Advertising.