Episode 6

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Published on:

3rd Nov 2021

On Why Attention Matters

(Date: March 2021, GUEST: Karen Nelson-Field - Author of "The Attention Economy and How Media works) In this episode we want to extend our conversations to the topic of Attention, like luxury goods, it is rare and precious. To help us understand it better we have the chance to discuss it with someone who studied it, teaches it, and runs a business to help brands measure it. She co-founded the Attention Council launched last year with major global brands and even wrote a book about it last year

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About the Podcast

Teads Talks
2020 DIGITAL ACCELERATION
[2020 DIGITAL ACCELERATION]



Digital marketing for Luxury and Beauty brands is sometimes considered such a niche topic, that it is not given the airtime it deserves. Which is a shame, as its unique positionĀ in the market means it has a very particular, and fascinating set of challenges.

This industry is evolving at breakneck speed, as the accelerated adoption of digital has meant that the traditional tenants of beauty and luxury marketing are changing.Ā 

In this series, Teads will be talking to industry leaders about how Covid19 has been the catalyst for transformation and surfaced underlying trends, as well as identifying their impact specifically on Beauty and Luxury marketers.



ABOUT THIS SHOW: I am Rachid, VP Advertising at Teads the Global Media Platform. During my career, I had the chance to meet some brilliant and passionate people working in Beauty and Luxury that are literally shaping its digital transformation.

In this podcast series, they will help us make sense of these changes and challenges that are reshaping this industry. We will invite executive from a different side of the industry. Brands, Consultant, Media agencies, Research companies to discuss: the Future of Advertising, Data-Driven Marketing, E-Commerce and Responsible Advertising.