Episode 3

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Published on:

10th Nov 2020

E-commerce, this year’s bright spot for luxury and beauty brands and responsible advertising.

(GUEST: Jessica Chapplow, Head of Digital Transformation /LVMH Maison, KR Mediacom)

A finalist for Women in Tech’s Young Leader of the Year award (2019), Jessica specialises in Media Innovation, focusing on the role that cutting-edge technologies, ranging from Artificial Intelligence, Blockchain to Augmented Reality, and their impact on the CX.

Throughout her career Jessica has advised MediaCom clients at a Global and local level, spanning a variety of industries: FMCG, Pharmaceutical and Luxury on embracing emerging technologies.

Jessica holds a masters in Machine Learning and is a passionate advocate for ethical data use and reducing algorithmic bias to achieve responsible AI. She is the creator of Heartificial Intelligence.org, a platform designed to empower people to focus less on finding the perfect answer, and instead, to educate them to ask the right questions when it comes to AI ethics.

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About the Podcast

Teads Talks
2020 DIGITAL ACCELERATION
[2020 DIGITAL ACCELERATION]



Digital marketing for Luxury and Beauty brands is sometimes considered such a niche topic, that it is not given the airtime it deserves. Which is a shame, as its unique position in the market means it has a very particular, and fascinating set of challenges.

This industry is evolving at breakneck speed, as the accelerated adoption of digital has meant that the traditional tenants of beauty and luxury marketing are changing. 

In this series, Teads will be talking to industry leaders about how Covid19 has been the catalyst for transformation and surfaced underlying trends, as well as identifying their impact specifically on Beauty and Luxury marketers.



ABOUT THIS SHOW: I am Rachid, VP Advertising at Teads the Global Media Platform. During my career, I had the chance to meet some brilliant and passionate people working in Beauty and Luxury that are literally shaping its digital transformation.

In this podcast series, they will help us make sense of these changes and challenges that are reshaping this industry. We will invite executive from a different side of the industry. Brands, Consultant, Media agencies, Research companies to discuss: the Future of Advertising, Data-Driven Marketing, E-Commerce and Responsible Advertising.